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SBC ADVERTISING WINS "BEST PRACTICE" AWARD AT SUBWAY® AGENCY SUMMIT

SUBWAY® Franchisee Advertising Fund Trust Honors "The Jared Foundation" Campaign

Columbus, OH (March 12, 2010) –SBC Advertising's public service campaign for The Jared Foundation has earned the agency a "Best Practice" award at the annual SUBWAY® Restaurant Agency Summit in Miami, Fla. Presented by the SUBWAY® Franchisee Advertising Fund Trust (SFAFT), the awards recognize work done by SUBWAY® advertising agencies across the United States.

The Jared Foundation campaign, which began in the summer of 2008 in the Lansing, Michigan market, focuses on promoting healthy, active living to children to help combat childhood obesity. By leveraging local media partnerships, SBC Advertising obtained free public service announcement space on various billboards throughout the market. Using a catchy, child-friendly design, the billboards promote The Jared Foundation's message of enjoying an active lifestyle while enhancing the visibility of SUBWAY® restaurants.

"We were trying to take a fresh approach to the childhood obesity issue, while also appealing to both adults and children with a fun creative campaign," said Alex Gonzalez, vice president-retail at SBC Advertising. "But the real key to success was the support of our local SUBWAY® franchisees and of course, the participation of our media partners who quickly adopted the program as their own."

The success of the campaign eventually spread to surrounding markets, which now includes the Flint-Saginaw-Bay City, Mich.; Grand Rapids-Battle Creek-Kalamazoo, Mich.; and South Bend- Elkhart, Ind., market areas. Having received millions of impressions thus far, all four markets renewed the campaign for the winter of 2009, and a new look for the spring of 2010 is being considered.

John Casper, SFAFT senior field marketing manager, alerted the national SFAFT offices of the impact of the local campaign and applauded SBC Advertising for their ability to negotiate the agreements, manage the creative development and follow-through, allowing the campaign to continue two years later.

"At SUBWAY® restaurants, we emphasize the best way to stay healthy is not only by making smart meal choices like a SUBWAY FRESH FIT® Meal, but also by staying active," said Casper. "SBC Advertising was recognized for putting together a unique campaign that reached millions of people to reinforce this important message, and it cost less than $5,000. This truly defined the standard of "Best Practice" that we hope others will adopt within our marketing system."