news
You know what we are,
this is who we are.
Our culture comes from our retail roots.
Learn, think, move.
Fast.
We're always exploring.
Always listening.
Never satisfied.
We're about respect.
For our clients.
For each other.
But most of all, we're about success.
Yours and ours.
Because in the end, that's the most important product of
all.
Rubber Meets the Road with New Business Win for SBC Advertising
Tire Manufacturer Selects Agency for Branding Project
Columbus, OH (April 27, 2009) – SBC Advertising starts the first quarter of 2009 with a new business win spearheaded by the agency's B2B practice. The American Kenda Rubber Industrial Co., Ltd. recently selected SBC Advertising to assist with the company's branding needs.
"We look forward to working on the branding initiatives for Kenda. The company already has strong global brand recognition. We will use this strength and experience to position the company and its tire business here in the United States," said Jim Livecchi, SBC senior vice president of B2B.
Kenda is the world's leading tire and tube manufacturer for the automotive, bicycle, motorcycle, ATV and other specialty industries. The company's North American headquarters is located in Reynoldsburg, Ohio. This location also serves as the company's warehouse and distribution facility. Manufacturing and production are located overseas.
"Our goal is to increase overall market awareness in the United States," said Jimmy Yang, president of Kenda USA. "SBC has a proven track record to develop strategically sound initiatives which position their clients in new geographic markets and industries. We look forward to strengthening our brand in the United States with SBC's support."
About Kenda Rubber Industrial Co., LTD.
Kenda Rubber Industrial Co., LTD., headquartered in Yuanlin, Taiwan, is the world's leading tire and tube manufacturer in Bicycle, Motorcycle, Agricultural, Trailer, Lawn and Garden, ATV, Golf Cart, Folk Lift, Automobile and other specialty areas. The Company also produces rubber membrane serving the water retention and commercial roofing industry under the brand of Pond King and StaFast Roofing. Kenda employs more than 7,000 people and has 5 manufacturing facilities located in Taiwan, Vietnam and China. For more information, please visit the Company's web site at: www.kendausa.com.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
Blogger