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SBC Advertising Continues Strong First Quarter Growth, Adds Berry to Client List

Columbus, OH (February 24, 2009) –SBC Advertising continues to build upon its strong first quarter growth with additional new business from Berry. Berry, a Local Insight Media company, provides lead-generating directory and local search solutions for more than 340,000 businesses in the U.S. and Caribbean. Berry is the fifth largest directory publisher in the U.S., providing print and online directories in 42 states. Berry selected SBC to help them increase brand preference and boost the company's local and national advertisers.

"SBC couldn't be more pleased or honored with the opportunity to work with such an exciting brand - the category is evolving and Berry is leading it with a wide variety of powerful solutions for their client advertisers. We look forward to working with the team there to not only weather the challenging economic times we face, but actually grow their business," said Greg Henderson, SBC vice president of account services.

In April 2008, Local Insight Regatta Holdings, Inc. completed the acquisition of the Independent Line of Business (ILOB) from L.M. Berry and Company, a subsidiary of AT&T. The new Berry ILOB provides an integrated array of directory services, including sales, marketing, interactive sales support, ad design and composition services, to more than 80 Yellow Pages publishers throughout the country. Local Insight Regatta Holdings is a portfolio company of Welsh, Carson, Anderson & Stowe and leading provider of search solutions that serve approximately 300,000 business clients in 42 states.

"We are pleased with the opportunity to partner with SBC. Their approach to our business is unique and exciting," said Jenny Michael, director of marketing communication at Berry. "We were particularly impressed by their spot-on insights into our divergent audiences and more importantly, how to effectively reach them with both new and grassroots tactics."

To learn more about Berry, visit www.theberrycompany.com.