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SBC Advertising Sponsors RAMA's Third Annual Action Taker Series at CCAD

Columbus, OH (November 12, 2008) – SBC Advertising recently sponsored the Third Annual Action Taker Series, hosted by The Retail Advertising and Marketing Association (RAMA). The event, held at the Columbus College of Art and Design (CCAD), invited students from CCAD to gain insights about the retail advertising and marketing industry. Students listened to case studies and inspiring concepts from retail leaders.

Along with sponsorship, SBC created a number of promotional materials that were displayed before and during the event. Andy Scott, art director at SBC, designed a poster series, flyers, signs, event programs and more to encourage students to attend. The night before the Action Taker Series, SBC also hosted a networking reception for all VIP guests and top retailers at the agency's headquarters in the Arena District. The following day at the event, two SBC employees, Branko Pfeiffer and CCAD graduate Nick Smith, participated in a scholarship review where they gave students feedback and advice on their portfolios.

"It's inspiring to see the high level of talent at CCAD today," said Nick Smith, art director at SBC. "I hope I was able to bring a touch of real world experience to them as they prepare to enter their chosen field."

The Action Taker Series was a great success and an outstanding opportunity for CCAD students, who posted record attendance numbers at this year's event.

"Beyond our long-term commitment to RAMA and its mission, SBC also has an interest in the continued success of CCAD," said David Dennis, SBC president. We currently employ a number of CCAD graduates and look to this institution as a source for outstanding creative talent."

One fortunate CCAD student also received the Randy Curtis Memorial Award. This year's winner, Kayla Risch, was presented with a $2,000 scholarship to CCAD for the 2009 school year, a trip to the Retail Advertising Conference in Las Vegas and an invitation to a special dinner with RAMA board members in Columbus. As the Action Taker Series approaches its fourth year, RAMA will continue to inspire students to choose a career in retail advertising and marketing.