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SBC Advertising Wins Agency of Record for The HoneyBaked Ham Company of Ohio
Columbus, OH (June 7, 2007) – SBC Advertising announced today the addition of The HoneyBaked Ham Company of Ohio to its portfolio of national brands. SBC Advertising is now the agency of record for advertising and in-store creative as well as media buying services for the Ohio division of the famous maker of the HoneyBaked Ham®.
The HoneyBaked Ham Company of Ohio chose the agency for its experience in the retail industry coupled with its approach to sales analytics.
"SBC was the best fit for our company because of its commitment to using sales analytics and unique traffic-driving creative to improve comp sales. We gained some keen consumer insights from SBC during this process, and that made our choice clear," said Beth Cavanaugh, director of marketing at The HoneyBaked Ham Company of Ohio.
The HoneyBaked Ham tradition began in 1957. Harry J. Hoenselaar, equipped with his perfected curing, cooking and smoking process and newly patented spiral-slicing machine, opened the first HoneyBaked Ham store in Detroit with $500 from a second mortgage on his home. Fifty years later, Harry's children and grandchildren continue his commitment to quality hams and customer service.
Today, the family owns and operates more than 350 stores nationwide. The HoneyBaked Ham Company of Ohio, based in Cincinnati, operates stores in Ohio, Maryland, Virginia, eastern Pennsylvania, Kentucky, Wisconsin, Minnesota, western Missouri, eastern Kansas and Arizona.
"HoneyBaked Ham has a stellar reputation and history as the gold standard of holiday and special occasion hams. However, the brand's strategy and business model continues to evolve and we see some intriguing opportunities to leverage our retail expertise," said David Dennis, president of SBC Advertising.
For more information about The HoneyBaked Ham Company of Ohio, visit www.honeybakedforyou.com.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
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