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SBC Advertising Creates Award-Winning Kids' Menu

Columbus, OH (July 5, 2006) – SBC Advertising client Bob Evans® Restaurants recently was named the 2006 "Best Kids' Menu" by Restaurant Hospitality Magazine, the premiere source for industry news.

The Bob Evans Kids' Menu, which was created by SBC Advertising, competed against family restaurants nationwide and was selected for evolving its kids' menu to today's needs and taking a fresh approach on a restaurant industry standard.

"Bob Evans competed against the best of America's restaurants," David Dennis, SBC Advertising president, said. "This award reflects Bob Evans' commitment to offering families an enjoyable, comfortable and kid-friendly dining experience."

SBC designed the kids' menu to let kids know that "It's your choice!" Created as a booklet, the menu incorporates fun and educational activities to entertain, challenge, inspire and educate kids ages 3-12.

The menu portion of the booklet features a variety of options - from lunch and dinner to Bob Evans' anytime-breakfast selections. It also includes photos of kid's entrees, side dishes, drinks and desserts, so that younger children who can't read can play a role in selecting their meal. To encourage healthy choices, entrees are featured with nutritious side dishes, such as a fresh garden salad, seasonal fresh fruit dish and broccoli florets.

To keep the menu fresh for the frequent family diners, the booklet is updated monthly and features new adventures of Bob Evans' branded characters, like Bobby E. (a young Bob Evans) and his dogs, Biscuit and Gravy. And in keeping with the times, the menu also includes the Bob Evans "Kid Times® web site" where kids can download activities, see menu options and sign up for the Bob Evans Birthday Club.