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SBC Advertising Hand-picked to Launch Safe4Hours®
Columbus, OH (November 5, 2005) – SBC Advertising has announced that it will support the launch of Safe4Hours® (www.safe4hours.com), an instant hand sanitizing lotion owned by J D Nelson and Associates. SBC B2B, a division of SBC Advertising focused on trade and business-to-business marketing strategy, will help the company launch the new product both at retail and in various professional channels.
Safe4Hours represents the second client in the category that has selected SBC for its brand building expertise. In 1997, SBC launched the hand sanitizer category with Purell, which was then manufactured by Akron-based GOJO Industries.
"The combination of SBC's retail brand building experience and expertise in industry-related product launches will serve Safe4Hours well as we look to build our brand and further define the product's relevancy to our target customers," said Doug Nelson, president of J D Nelson and Associates.
SBC will help create a differentiable positioning for Safe4Hours' unique formulation and benefits. Safe4Hours is an alcohol-free sanitizing lotion that combines antimicrobial germ-killing agents with advanced moisturizers.
The launch represents a timely entry into the market - Americans' use of hand sanitizers has been increasing at an exponential rate. According to Chain Drug Review, sales of hand sanitizers increased more than 30 percent in 2003.
Safe4Hours will target a number of different industries, including food service, health care, retail, industrial, education, janitorial, and veterinary.
"Safe4Hours is truly the next generation of hand sanitizers and we're excited to work with a company that is on the cutting edge of a quickly growing market segment," said David Dennis, president of SBC Advertising.
ABOUT SAFE4HOURS
Safe4Hours® is an anti-bacterial, anti-microbial lotion that when applied, kills 99.9% of all harmful bacteria and infectious pathogens. Safe4Hours® dramatically reduces cross contamination, protects, moisturizes and allows skin to naturally breathe and perspire. For information about Safe4Hours® in the USA, Canada or Mexico, visit www.safe4hours.net. For information about Safe4Hours® in the U.K. visit www.safe4hours.co.uk
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
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