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SBC Wins 2003 Gold RAC Awards for Outstanding Advertising
Columbus, OH (February 2003) – SBC Advertising won two Gold Retail Advertising Conference awards this year for best-of-class advertising for mass merchandisers.
The 2003 RAC awards competition honored SBC's innovative achievements in its newest Big Lots television campaign and "Shopping Genes" spot. These ads were recognized for their strategic and creative appeal to the emotional, as well as rational needs of consumers.
"It is so gratifying to bring home these two Gold RAC awards," said Matt Wilson, general manager of SBC. "They prove that our bandwidth for cutting edge retail advertising is expanding exponentially."
Among the most revered awards in retail, the annual RAC Awards, sponsored by the Retail Advertising & Marketing Association, honors exceptional strategic and creative accomplishments in retail advertising and marketing.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
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