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SBC Dually Honored in Prestigious RAC Competition
Columbus, OH (February 2002) – The 2002 Retail Advertising Conference awards competition honored SBC Advertising for two of its mass merchandising advertising campaigns.
SBC was recognized as a Finalist and with an honorable mention for its Big Lots "Closeout Envy" and "The Converts" TV spots, respectively. These commercials placed highly among their competitive set, consisting significantly of ads for such prominent retailers as Target and Wal-Mart.
"As we continue to grow with and gain more insight into Big Lots' customers, our advertising becomes increasingly more effective," said Neil Widerschein, chief creative officer for SBC.
Among the most revered awards in retail, the annual RAC Awards, sponsored by the Retail Advertising & Marketing Association, honors exceptional strategic and creative accomplishments in retail advertising and marketing.
About SBC Advertising
SBC Advertising is a privately held, full-service advertising and marketing services company. The company has been providing effective and comprehensive marketing solutions to retailers and national brands for more than 30 years. The agency's clients include Big Lots Inc., Bob Evans Farms, Armstrong Building Products, Elmer's, KrazyGlue, Baldwin Hardware, Bed Bath & Beyond Inc., Channellock Inc., Huntington Bank, Ultimate Software, AAA of Ohio, Worthington Industries, Tyco Fire Suppression & Building Products, A.J. Wright, The HoneyBaked Ham Company and Subway. The agency is based in Columbus, Ohio. For more information, visit www.sbcadvertising.com.
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