featured work
New campaign captures spirit of iconic American brand.
Unlike the overwhelming majority of hand tool manufacturers, Channellock still makes a majority of their tools in the USA. New print work from SBC Advertising highlights that distinction – and conveys the fiercely independent spirit that defines the brand. See the whole series here.
recent blog post
Smart, savvy, and saving money: The New Consumer habits.
An interesting thing happened on the way through the Great Recession: Consumers got smarter; a whole lot smarter. Oh, don't get me wrong, they were plenty smart to begin with, but their spending habits became so well-thought and calculated in recent years that not only are consumers receiving a financial benefit to their savvy ways, but an emotional benefit as well. ...
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